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1977-1985 vintage Kenner, with the 1995+ Power of the Force modern run as a separate market

Vintage Kenner (1977-1985) is its own world — valued on cardback count, weapon variants, and tiny original accessories that are almost never present.

1982-1987 vintage Mattel MOTU, with the 2002 and Classics lines as later markets

Masters of the Universe — vintage Mattel (1982-1987) — valued on the right figure, complete weapons and armor, and a clean cardback. The 2026 film is pulling demand hard.

1984-1990 G1 (Hasbro/Takara), with the 1986 movie cast and modern Masterpiece reissues as their own markets

Generation 1 (1984-1990) is the heart of it — valued on the character, a sealed box, and whether every accessory and tech-spec survived. The 1986 film's 40th is driving renewed demand.

1988-1992 Playmates first run, with the later 90s waves and variants

Playmates 1988-1992 is the sweet spot — common turtles are easy, but the hard-to-find figures and accessory completeness are where value lives.

1982-1994 Hasbro Real American Hero (the 3.75-inch line), with the earlier 12-inch figures as a separate market

A Real American Hero (1982-1994) — valued on the figure, an uncut filecard, and complete vehicles where one missing part changes everything.

1998-1999 vintage Base Set through modern sets and promos, graded PSA / CGC / BGS

Vintage Base Set through modern chase cards — valued on set, edition, and a PSA/CGC grade, with 1st Edition the line that matters most.

1938 Golden Age through Bronze Age keys and modern grails, graded CGC / CBCS

Golden, Silver, and Bronze Age keys — where a single grade point on the slab can multiply value, and the first appearances are the whole game.

mid-80s Secret Wars through ToyBiz and the modern Legends era

Marvel across the lines — ToyBiz, Marvel Legends, Secret Wars and the rest. Identified by line, wave, and the variant that actually matters.

1991+ ToyBiz, riding the animated series, into the late-90s sub-lines

ToyBiz 1991 onward — the line that built the modern action-figure aisle. Valued on variants, accessories, and a still-sealed card.

1959 Mattel debut through the vintage run, plus modern collector and designer lines

From the 1959 #1 ponytail to the modern designer dolls — valued on hair, face paint, and whether the box ever got opened. Designer and sealed-shipper dolls quietly outpace most figures.

Vintage and modern retired sets, with rare promotional and convention minifigures as their own market

Sealed retired sets and rare minifigures — valued on the set's desirability, an unopened seal, and minifigure print runs.

1984-1989 LJN rubber figures and 1990-1994 Hasbro, the two pillars of vintage WWF

Vintage wrestling — LJN rubber, Hasbro, and the rest — valued on era, the right figure, and the card or stand that survived the playroom.